Digital Marketing Courses
Companies Hiring For Digital Marketing Professionals in Pune
8 Weeks
Program
8 Weeks
Program
Pay After
Placement
Pay After
Placement
100%
Experiential
100%
Experiential
Offline
Classes
Offline
Classes
Digital marketing specialisation courses offered by us
Master the skills of increasing your client’s revenue by improving the website ranking on search engines
Master the skills of paid ad campaigns on platforms like Google and Facebook to drive client’s objectives
AltXEd Guarantee
An individual’s true long-term salary rise is usually determined by their starting income. The better your initial income, the greater your prospects of advancement. Generally, institutions are not concerned with how a person begins their profession or what their first wage is. We at AltXEd are committed to providing a minimum salary package of INR 3 LPA to our students. Our digital marketing courses are experiential to ensure that students are industry-ready within 8 weeks. We only charge after your placement hence it is also in our interest to ensure that you get placed.
Key highlights of the Digital Marketing course
Experiential learning
Job Simulation
Offline & Full Day Program
How AltXEd Works
Few words from honorable colleagues
Payal Kendre
Ankith Nair
Aditya Tayde
Meet Your Digital Marketing Course Trainers
Meet Our Mentors
Saloni Chadda
Beyond 212°
Ankith Nair
Payal Kendre
GO MO Group
Aditya Tayde
Merkle
Sai Deshmukh
Akshat Bharani
10XDigitals
Parth Shah
Siddhant Anand
Yeshwendra Shukla
Yavantika Malani
Clinikk
What is Digital Marketing?
Digital marketing is a stream of marketing that helps businesses connect with their target audience through the use of digital channels. These channels can include search engines like google, social media platforms like Instagram, and other digital assets like mobile apps or web platforms. Apart from digital channels, Digital marketing utilizes data and technology to achieve its objectives.
Digital marketing has become an important part of modern business strategies because it allows companies to reach out to their customers in novel ways and understand how they interact with their products.
Digital marketers must have an understanding of technology as well as the business they are working for in order to create effective campaigns. They also need creative skills and the ability to think out of the box in order to come up with unique ideas that will appeal to consumers.
Best Digital Marketing Course in Pune
Do you want to build a career in the digital marketing industry? If the answer is yes then you have landed in the right place. We would have never started a digital marketing course in Pune if the current players in the market would have done justice to the industry. The purpose of professional institutions is to create industry-ready professionals and not teach theory. Unfortunately, no digital marketing institute is focusing on creating industry-ready professionals.
With our experiential digital marketing course in Pune, you’ll be ready to join the growing digital marketing industry. Our digital marketing courses are designed to equip you with the practical knowledge that you need to kickstart your career in digital marketing
Our digital marketing course is a real-life simulation of the actual work environment in digital marketing companies in Pune. Unlike other institutions, we don’t teach you 30 modules and 40 certificates. If that’s what you want to be, we are not the right fit for you. Connect with us ONLY if you are serious to make a career in the digital marketing industry
Salaries in Digital Marketing
As technology advances and more people become online, the field of digital marketing has grown rapidly to meet the needs of businesses. In fact, employment opportunities for digital marketers are expected to grow by 27% over the next few years! After finishing the digital marketing course, there is a good number of jobs and salaries available in Pune and across the world for those who are industry-ready. There are multiple factors like agency vs client, city, and in-office vs remote which can determine your digital marketing salary. Below is an overview of salaries in digital marketing
How much can a Fresher Earn in Digital Marketing?
A fresher’s salary in digital marketing depends on multiple factors such as
City: Whether your job is in a city where there are a lot of companies or a remote job
Communication skills: Digital marketing is a very client-engaged industry. Hence your communication skills will play a major role that would determine your salary
Company type: Are you applying for a role on the client side or agency side? This would also determine your salary as a fresher in digital marketing
Expertise: In digital marketing, it doesn’t matter what educational background or certifications you hold. At the end of the day, you would need to sit in front of the interviewer and answer their questions. Hence it is important to learn digital marketing where the intention is to make you an expert and not teach theoretical knowledge
Based on the above factors, a fresher can expect a minimum salary of INR 1,80,000 per year
What are the job roles of digital marketers?
The main job role of digital marketers is to achieve the marketing goals of a business through digital marketing channels such as content marketing, social media marketing, search engine marketing, and more. As there are multiple channels involved, digital marketing offers multiple job roles and opportunities. In the below section, we have highlighted a few job roles and their description that we recommend to our students in order to kick-start their career in digital marketing
A Google ads analyst is responsible for setting up and optimizing ad campaigns on the Google Ads platform. Primarily, a google ads analyst will work on the Google ads platforms along with supporting tools like Google tag manager and analytics. They work with clients and internal teams to understand the business objectives, create strategies, identify keywords, create ads, and measure results. Based on the data, they further optimize or set up new campaigns on a regular basis. Eventually, the role of a Google ads analyst is to achieve the client’s marketing goals
SEO analysts are responsible for developing and implementing effective search engine optimization (SEO) strategies on behalf of their clients. They work with the team to determine which keywords and phrases should be targeted, how best to optimize content for each web page, and what action to take if a site falls behind in the rankings. In addition, they implement effective technical SEO solutions, such as uploading new material, modifying existing material, or using technical SEO techniques. They collaborate with different departments in order to implement the SEO strategies on the client’s website. If any business wants to rank top in search engines then they would need the help of an SEO expert.
As a Google analytics analyst, your job is to help measure and analyze how users are interacting with your website or web asset using a google tool called Google analytics. This information can be used to improve the user experience on the client’s site or web asset, and ultimately achieve marketing objectives. The job duties of a Google analytics analyst could include the following:
- Collecting and analyzing data from various sources, such as web traffic, search engine results, user activity, and social media posts
- Using this data to make informed decisions about how the digital marketing strategies should be further optimized
- Creating reports that help management understand the impact of their decisions on the company's performance
A Social Media analyst is a role that helps to manage and monitor the social media accounts of the company. They work with different departments to identify trends, analyze data and make recommendations on how to improve the company's social media presence.
- The job roles and responsibilities of a Social Media analyst vary depending on the size and type of company, but generally, they will include:
- Evaluating current social media strategies and making recommendations for improvement
- Monitoring social media platforms for updates on company policy or brand messaging
- Collecting and analyzing data to help determine which channels are working best for promoting the brand or reaching specific target audiences
- Strategizing ways to increase engagement with followers or subscribers
Facebook Ads Analysts are responsible for creating and managing ad campaigns on Facebook. The job of an analyst on Facebook ads is to understand how people interact with the platform and use that information to create effective ad campaigns. They often work in collaboration with other members of a marketing team, such as planners and creatives, to craft strategically-placed ads that will reach their target audience.
Analyst roles can vary greatly depending on the size and scope of a business' Facebook advertising needs, but most likely they will be involved in the following tasks:
- Investigating customer behavior on Facebook platforms (such as Instagram or Audience Network) to better understand what content resonates with them
- Conducting A/B testing across different ad formats and placements to see which ones are more successful than others
- Analyzing data collected from past campaigns in order for future iterations to be more targeted
In order to be a successful Facebook ads analyst, it is essential to have good communication skills and a strong understanding of how social media works.
Different digital marketing channels
SEO (search engine optimization) is the process of improving a website's ranking on search engines like Google. It's one of the most important channels in digital marketing. When a user wants to research something, their first stop is usually search engines like Google or Bing. By optimizing your website for these search engines, you can increase your chances of being found when someone searches for information on that topic. However, achieving high rankings on search engines isn't easy - there are a number of factors that need to be taken into account. Higher rankings can be achieved by optimizing a website using SEO methodologies which are usually divided into three areas like on-page, off-page and technical.
Google Ads aka AdWords is one of the most popular marketing platforms available today. It allows businesses of all sizes to reach potential customers through online advertising. Advertisers use Google's bidding system (which sets a maximum amount they're willing to pay for a click) along with specified keywords or phrases, location information, demographics (such as age group), interests, etc., in order to create effective ads that will result in sales conversions.
Social media is a platform that allows individuals to connect with each other through online communities. These platforms are often used to share information, ideas, and experiences. Social media marketing can also be a great way to reach out to potential customers or clients.
Some of the most popular social media platforms include Twitter, Facebook, Instagram, LinkedIn, and Reddit. Each has its own strengths and weaknesses; it's important to carefully consider which one will suit your client’s needs best before you jump in headfirst!
Facebook ads are an advertising platform provided by Facebook to run ads on their platforms. You can run ads on Facebook and Instagram using Facebook ads.
Facebook Ads are a great way to reach potential customers who are interested in the products or services that you offer. You can create ads that target people based on their interests, demographics, and behaviors. This allows you to connect with your target audience in a more personalized way and increase the likelihood of converting them into customers. Additionally, Facebook Ads allow you to track how effective your campaigns are so that you can adjust your strategy as needed.
Email Marketing is a great way to connect with your customers and promote your products or services. You can use email marketing to send out newsletters, promotional offers, or even daily discount codes. Email Marketing allows you to track the response rate and engagement of your emails, which gives you valuable insights that will help you improve the effectiveness of future campaigns.
You also have the option of sending automated messages that sell your product or service directly from within an email campaign. This type of automation ensures that all interactions with your customer are funneled through sales opportunities for maximum conversion rates.
Digital marketing certifications we help you with
Digital Marketing Tools You Will Master
Skillset required to become a digital marketer
There are a number of different skillsets that are required to become a successful digital marketer. Below is a list of the most important ones:
A good digital marketer must be able to come up with ideas and concepts that will resonate with their target audience. They need to be able to see beyond the obvious and develop creative solutions that will drive results.
It takes hard work and dedication to become a successful digital marketer. You must be willing to put in the extra effort, even when things don’t go as planned.
Any effective strategy needs data analysis in order to succeed. Good digital marketers have honed their ability to sift through information and understand how it affects their project or business goal.
Effective communication is key for any relationship, friend or foe alike! A good digital marketer knows how to reach out directly to potential customers, as well as build relationships with other professionals within the marketing landscape
Benefits of making your career in Digital Marketing
Digital marketing is one of the most in-demand careers today. With so many businesses looking for efficient and effective ways to reach their target audience, digital marketing is a valuable asset. Here are some of the benefits of becoming a digital marketer:
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Join the AltXEd Experience
- We offer a 100% Experiential learning program
- We make you Industry Ready
- Our Curriculum is vetted by Industry experts
- You get to work on Capstone projects
- We create Real-life work simulations
- You will get Mentored by industry experts
- We offer One-on-one mentorship
- Placement Ready
FAQs
There are many digital marketing courses available in Pune including the one offered by Altxed. You should consider a) Placement b) Experience c) Community d) Expert led before shortlisting the course for yourself
We would recommend learning digital marketing as a skill and not as a career after 12th standard. It is recommended to finish your graduation in a mainstream field with digital marketing certification. But again it depends on your individual goal.
The fees for digital marketing courses in India start from 10,000. At Altxed, we offer a unique option where you pay only after getting a job in the digital marketing industry
Digital marketing is the practice of designing, executing, and measuring successful digital campaigns that result in increased brand awareness, web traffic or leads. It covers a wide range of activities from search engine optimization (SEO) to online advertising.
There are various types of institutes in Pune which are offering digital marketing courses. If you are looking for a job placement with a minimum package of 3 LPA then Altxed is the best digital marketing institute for you
There are various certifications offered by google, hubspot and facebook in digital marketing
Ask yourself, where do you learn best? Is it online or offline training? Offline training is always better and effective
Choosing the right digital marketing institute in Pune can be a daunting task, but it is important to do your research. Some factors that you should consider include curriculum, faculty composition and skillsets, industry experience of the faculty members, and client testimonials offered by the institute.
Additionally, make sure to ask questions about job placement guarantee so that you have an understanding of what kind of career trajectory you would expect after the course.
At Altxed, we are committed to your career. Hence, we are the only one in Pune who is offering a course with a placement guarantee. If you don’t get placed then you don’t pay. Hence it is in our interest to ensure that you get a placement.
